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Thirty years ago, Robert Mondavi set out to establish a wine culture in America by putting great
California wine on every table. Invigorated by the success of Robert Mondavi Winery in the Napa
Valley, in 1979 he established the Woodbridge Winery near his childhood home of Lodi, California.

The BeginningIn the early 1900’s, Cesare and Rosa Mondavi, newlyweds from Sassoferrato in
northern Italy, settled in Minnesota. In 1919, the National Prohibition Act was passed, banning the
sale of alcohol. This seemed incomprehensible to Italian families, to whom wine was a staple
of daily life. Luckily, a loophole in the law allowed people to make 200 gallons of wine each
year for family consumption.
Cesare became involved in shipping wine grapes from California for home winemaking, and
noticed that the majority of the grapes were coming from a place called “Lodi.” Sensing an
opportunity, he moved his family, which now included a young Robert Mondavi and started his own
business shipping grapes back east to Italian-American families, Robert’s first job was nailing
crates together to hold the grapes.

Robert’s parents instilled in him the virtues of hard work and encouraged him to explore the
growing wine industry. After studying business and chemistry at Stanford University and
taking a crash course in viticulture and enology at the University of California at Berkeley,
Robert Mondavi immersed himself in all aspects of the wine industry.
Creating a LegacyRobert Mondavi felt confident that Napa Valley and California could
ultimately create wines that would stand shoulder to shoulder with the great wines in the world. He
founded the iconic Robert Mondavi Winery in 1966 near Oakville, the first major winery to be built
in the Napa Valley since Prohibition.
After the outstanding success of his Napa Valley winery, Robert Mondavi pursued his second
vision of creating delicious wines for everyday enjoyment. Having grown up in Lodi, Robert
knew the region was ideal for growing wine grapes from which he could produce quality wines at
affordable prices. In 1979, he acquired a local cooperative of grape growers, naming the
winery after a nearby town. The Woodbridge Winery was born.
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